About Essencial

Essencial Moroccan Pureness is an international cosmetic Brand. Its mission is to make women and men rediscover beauty through 100% natural products. The products of Essencial are environmentally friendly and ethically produced in Morocco, a country and culture whose central values are altruism, hospitality, warmth and simplicity.

Essencial Moroccan Pureness originates from the idea of two young men, originally from
Morocco, raised in Italy, and living now in London. Attached to thier Moroccan roots and friends
since their childhood, every year they would visit Morocco with their respective families. Each
time, they would be charmed by the simplicity and warmth of Morocco, by its ethics, culture and
handicraft. Once adults, they decided to begin organising tours across Morocco to make thier
friends discover its values, cultures, and beautiies.

During one of these trips, while travelling from Marrakesh to the Sahara Desert, they stopped by a
small village, inhabited mostly by women and famous for the production of Argan Oil, also called
liquid gold. There, they began to snoop around. Soon, they found out where the Argan Oil was
being produced and decided to visit. They were charmed by the art and care involved in the
production of Argan Oil. They were astounded by the complexity of making oil out of the kernels
of the Argan tree in oil. They were even more amazed by the easiness with which women were
producing a nectar that looked so pure, so genuine.

In awe, the young men started asking information about the product, its history, and use. They
learnt about the extraordinary properties of Argan Oil, which makes it perfect for skin, hair, and
body care. After conducting some more research and asking even more questions to the
villagers, they learnt that how Argan Oil was used since the times of Cleopatra as a beauty
product.

After this experience, the two young men decided to help the world discover the extraordinary
beauty properties of cosmetic products based on Argan Oil. Since then, they embarked in a
journey across Morocco for the discovery of pure, genuine and ethically produced cosmetic
products, like Argan Oil. Their mission is to rediscover the origins of beuaty. Essencial, Moroccan
Pureness.