Essencial Moroccan Pureness originates from the idea of two young men, originally from Morocco, raised in Italy, and living now in London. Attached to thier Moroccan roots and friends since their childhood, every year they would visit Morocco with their respective families. Each time, they would be charmed by the simplicity and warmth of Morocco, by its ethics, culture and handicraft. Once adults, they decided to begin organising tours across Morocco to make thier friends discover its values, cultures, and beautiies.

During one of these trips, while travelling from Marrakesh to the Sahara Desert, they stopped by a small village, inhabited mostly by women and famous for the production of Argan Oil, also called liquid gold. There, they began to snoop around. Soon, they found out where the Argan Oil was being produced and decided to visit. They were charmed by the art and care involved in the production of Argan Oil. They were astounded by the complexity of making oil out of the kernels of the Argan tree in oil. They were even more amazed by the easiness with which women were producing a nectar that looked so pure, so genuine.

In awe, the young men started asking information about the product, its history, and use. They learnt about the extraordinary properties of Argan Oil, which makes it perfect for skin, hair, and body care. After conducting some more research and asking even more questions to the villagers, they learnt that how Argan Oil was used since the times of Cleopatra as a beauty product.

After this experience, the two young men decided to help the world discover the extraordinary beauty properties of cosmetic products based on Argan Oil. Since then, they embarked in a journey across Morocco for the discovery of pure, genuine and ethically produced cosmetic products, like Argan Oil. Their mission is to rediscover the origins of beuaty. Essencial, Moroccan Pureness.